Plot Twist started the way most good ideas do ...

...not in a boardroom with a business plan, but in the middle of a chaotic Tuesday when everything was loud and nothing was going the way it was supposed to.

Somewhere between the school runs, the cold coffees, and the never ending mental load, I realised I wanted to tell the world how I felt, without actually having to speak to anyone.

I wanted something that did the talking for me. Something that said I'm tired but I'm funny about it. Something that made the other mums at the school gate snort-laugh. Something honest.

So I made it.

Plot Twist is for the people whose lives didn't go exactly to script — and who've decided that's actually the best part. The boy mums, the girl dads, the single mums who never saw it coming. The introverts, and those who need coffee to function.

The ones who swear a little and love a lot.